PriceWiz by Mustard Insights

Imagine stepping out to buy fuel, only to find that prices have skyrocketed again. The frustration of searching for the most affordable fuel station, hopping from one location to another, or relying on unreliable word-of-mouth updates is a struggle every Nigerian knows too well. This was the reality that inspired PriceWiz—a smart price-tracking tool designed to help Nigerians find and compare fuel prices with ease.

PriceWiz is more than just an app; it’s a response to real-life challenges. It started as a direct reaction to the fuel crisis, where price hikes and scarcity made daily life unpredictable. With this tool, users can quickly check fuel prices across various stations, saving time, money, and energy. But that’s just the beginning—while the first version focuses on fuel prices, PriceWiz is set to evolve into a comprehensive price-tracking platform for essential commodities across Nigeria and beyond.

For years, Nigerians have faced an ongoing crisis of fluctuating fuel prices. One day, you buy at a reasonable rate; the next, prices have doubled without warning. The lack of a centralized, transparent system to track these changes forces people to rely on guesswork or social media updates that are often outdated or inaccurate.

The reality is simple—people need real-time, reliable, and accessible price information to make better purchasing decisions. Without it, they waste money on overpriced fuel, spend unnecessary hours queuing at stations, or struggle to locate the most affordable options nearby. The existing alternatives—word-of-mouth, radio updates, or online discussions—are not effective or efficient.
PriceWiz solves this by offering a smart, location-based price-tracking solution that puts power back in the hands of the people.

Building a price-tracking tool specifically for Nigeria came with unique challenges:

1. Data Accuracy & Verification – Prices change rapidly, and sourcing reliable updates in real time is tough. Ensuring accuracy while crowdsourcing data from users and fuel stations was a major hurdle.

2. User Trust & Adoption – Many Nigerians are skeptical about new digital solutions. We needed to create an intuitive and user-friendly experience that people could trust and rely on.

3. Internet & Accessibility Issues – Not everyone has consistent internet access, so optimizing for low-bandwidth users was a priority.

4. Scalability – While PriceWiz started with fuel, designing it for future expansion into other commodities required strategic planning.

These challenges weren’t just technical—they were deeply tied to the realities of life in Nigeria. Overcoming them meant designing a solution that is simple, accessible, and genuinely useful.

The vision for PriceWiz is clear:

• Empower Nigerians with price transparency – Give users instant access to fuel prices around them, helping them make smarter financial decisions.

• Eliminate guesswork – No more uncertainty about where to find the best prices; PriceWiz provides real-time updates.

• Create a seamless user experience – An intuitive, easy-to-use platform that works for everyone, regardless of digital literacy.

• Expand beyond fuel – This is just the beginning. Over time, PriceWiz will grow to cover a wide range of essential goods, ensuring price transparency across markets.

With the launch of PriceWiz, Nigerians now have a reliable and intelligent tool to navigate fluctuating fuel prices. The platform is helping individuals and businesses save money by making informed decisions, reducing unnecessary spending, and cutting down on time wasted searching for affordable fuel.

But more than that, PriceWiz is shaping the future of price transparency in Nigeria. As it expands to cover other commodities, it has the potential to revolutionize how people track and compare prices—not just locally but on a global scale.

This isn’t just another app. It’s a movement towards fair pricing, better choices, and smarter spending. And for the millions of Nigerians who have long struggled with price instability, PriceWiz is a game-changer.